DARING EVA | BRANDING

Daring Eva is a Portuguese brand that defies the obvious. A brand was born from the desire to exalt and confuse existing norms and discover a new way of expressing itself. The initial briefing was to create and develop a brand that spoke about the different possibilities of being, that would exalt women's courage. After much research, the name created was DARING EVA and had its origins in history. Eve, according to the bible, was the first woman in the world. The name Eve, from the Hebrew hawah, means “life”. Daring Eva comes to convey and validate the desire - and the act of courage - of all people who seek to live authenticity in a true and unique way.

BRANDING & PHOTOGRAPHY - ritawbatalha
STRATEGY - Natz Agency & Clara Barbi
naming & COPYWRITING & CREATIVE CONTENT - Clara Barbi
CREATIVE DIRECTION & SOCIAL MEDIA GRAPHICS - Ana Magalhães

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